SaltComet

We get paid
when your
Products sell.

Creatives. Meta ads. Product pages. One number: delivered sales.

Contact Us

A fashion-only growth team that gets paid out of the orders that reach your customer's door. Not your ad budget. Not our hours.

Built for fashion and apparel brands spending ₹50,000+ a month on Meta.

Month 1 pilot

₹0

If we don't beat your CTR or conversion rate on 2 of 3 products.

Brands selling
with SaltComet

Read the case studies
/01
Wildcraft
Wildcraft
/06
Bagh India
Bagh India
/02
Spykar
Spykar
/07
Inti Fashion
Inti Fashion
/03
Rangita
Rangita
/08
Rylax
Rylax
/04
Curefit
Curefit
/09
Strikers
Strikers
/05
Mismatchd
Mismatchd
/10
Wear Jiti
Wear Jiti

Likes don't pay your rent.
Delivered orders do.

Founding offer.
First 5 brands only.

The loop.
Scroll to checkout.

One team owns every step between a thumb stopping and a parcel staying delivered. No hand-offs. No blame to pass.

01CTR

Creatives that stop thumbs

AI-made ads from your own product shots. You approve every one. Your garment's colour, print, fabric and fit never change.

AI-made ads from your own product shots. You approve every one.

Measured on

CTR

Link clicks ÷ impressions. Against your own last month.

02ROAS

Meta ads, rebuilt weekly

We run, test and kill ads every week until click-through and cost per purchase beat your benchmarks. Then we raise the bar.

We run, test and kill ads every week until they beat your benchmarks.

Measured on

ROAS

Delivered revenue ÷ ad spend. Tagged campaigns only.

03Conversion Rate

Product pages that close

Catalog imagery, descriptions, size guides and COD-to-prepaid nudges. More orders from the same traffic. Fewer parcels coming back.

Imagery, size guides and prepaid nudges. More orders from the same traffic.

Measured on

Conversion Rate

Conversion up. Returns-to-origin down. Prepaid share up.

Skin in
your sales.

Retainers reward hours. A cut of ad spend rewards spending more. We're paid on delivered orders, after RTO, cancellations and returns. A COD parcel that comes back isn't a sale, so it isn't our fee.

See the numbers
01

Month 1: ₹0 if we miss

Pick 3 products. Beat your numbers on 2 of them, or you pay nothing.

02

Month 2+: minimum or 8%

A flat minimum, or 8% of the sales our ads bring in. Whichever is higher.

03

Bad month: you pay half

Below your break-even ROAS? Half the minimum. We feel it too.

04

Month 4+: your website

Once ads work, we fix the store. It lifts every channel, so the minimum moves up one band.

What you pay.

You pay Meta directly for ad spend. Our fee sits on top of results, not on top of your budget.

Your monthly ad spendMonth 1 (only if we win)Month 2 onward
₹50,000–75,000₹20,000₹20,000 or 8% of sales from our ads, whichever is higher
₹75,000–1.5L₹30,000₹30,000 or 8% of sales from our ads, whichever is higher

"Sales from our ads" = delivered orders from our tagged campaigns in Shopify, counted after RTO, cancellations and returns. Break-even ROAS = 1 ÷ your contribution margin, agreed with you on day 0.

The math, on ₹1L a month of ad spend

Our ads deliver ₹2.5L
8% = ₹20,000
Minimum is higher
You pay ₹30,000
Our ads deliver ₹5L
8% = ₹40,000

We only earn more when you sell more.

No retainer for sitting still. No bonus for spending your money.

Day 0 to day 31.

Either side can stop after month 1 with nothing owed beyond what was earned. After that, 30 days' notice.

Day 0

Pick 3 products. Snapshot last month's CTR and conversion rate. Agree your break-even ROAS.

You pay: nothing

Days 1–30

Fresh creatives, live ads and sharper product pages on your 3 products. Each gets at least ₹3,000 of spend.

You pay: nothing yet

Day 31

Results review. Numbers from Meta Ads Manager and Shopify, not from a slide we made.

₹0 if we missed. Month 1 fee if we won.

Months 2–3

Ads across more of your catalogue. New creatives every week.

Minimum or 8%. Half in a bad month.

Month 4+

Your website joins the loop: imagery, descriptions, size guides, prepaid nudges.

Next band's minimum or 8%

We say no
a lot.

We only get paid when you sell, so we only take brands we can sell for. Five founding slots. Here's what a slot needs from you.

₹50,000+ a month of Meta ad spend, paid directly by you

Advertiser access to Meta. Read access to Shopify and shipping.

3 products with a month of stock across sizes

Quick WhatsApp approvals on creatives