Case studies
Numbers,
not vibes.
Every engagement is measured in Meta Ads Manager and Shopify — on delivered orders, after RTO, cancellations and returns.
Brand names are withheld until founding clients approve publication. Figures below are illustrative placeholders.
Screenshots from the ads manager.
Never from a slide we made.
Case 01
[Brand 1]
Women's ethnic wear · Jaipur
₹1.2L / mo ad spend · Month 6
The problem
COD-heavy orders with 1 in 3 parcels coming back. Ads got clicks; the bank account never saw them.
What we changed
Rebuilt ads around fabric close-ups from their own shoots
Prepaid nudge at checkout with size-guide confidence copy
Measured on
ROAS
1.8x → 4.3x
Measured on
RTO
31% → 14%
Measured on
CTR
0.9% → 2.4%
Case 02
[Brand 2]
Men's streetwear · Mumbai
₹80K / mo ad spend · Month 4
The problem
Creative fatigue. One hero ad carried the account for a year, and its cost per purchase doubled every quarter.
What we changed
Weekly kill-and-replace ad cycle, 12 fresh variants a month
Drop-day product pages with live stock counters
Measured on
ROAS
2.2x → 3.6x
Measured on
CPP
₹610 → ₹340
Measured on
CTR
1.1% → 2.9%
Case 03
[Brand 3]
Kidswear · Bengaluru
₹60K / mo ad spend · Month 3
The problem
Traffic converted at 0.7%. Product pages answered none of the questions parents actually ask before buying.
What we changed
Size guides rebuilt by age band with real measurements
Catalog imagery reshot via AI from existing product photos
Measured on
CVR
0.7% → 1.9%
Measured on
ROAS
1.5x → 3.1x
Measured on
RTO
24% → 11%
All figures on this page are dummy placeholders pending client sign-off. Live numbers are shared in month-1 reviews, straight from Meta Ads Manager and Shopify.
Be case study 04